PRESS AREA

All of the up to date information relating to the World of A Modo Mio.

LAVAZZA THE STORY OF A SUCCESSFUL COMPANY
Today, Lavazza is one of the most important roasters in the world, a leader in Italy with a 47% share of the retail market

It operates in over 90 countries, in the Home and Away-from-Home sectors (Foodservice, Vending and Coffee Shop Business). In 2008, turnover exceeded €1.12 billion. An international company that feels itself involved daily in strengthening its pact of trust with customers around the world and through every channel, through the creativity that has always set it apart. So that drinking a Lavazza coffee will always be a pleasure

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LAVAZZA A MODO MIO - AUTHENTIC ITALIAN ESPRESSO AT HOME
LAVAZZA A MODO MIO has been created as a result of cooperation of two world's coffee experts, LAVAZZA and SAECO. It's a trendy and easy way to prepare a perfect Italian espresso at home.

LAVAZZA A MODO MIO is a real treat for coffee connoisseurs. An innovative system, it consists of a modern espresso machine and capsules with various LAVAZZA coffee blends. It allows you to prepare a perfect, aromatic Espresso according to all the professional cannons. This system, ideal for home use, combines the state-of-the-art technology of Espresso machines with passion and knowledge about coffee.

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LAVAZZA IN POLAND
Lavazza has been present on the Polish market since 1993. Lavazza products are sold through 4 authorized distributors. Distribution in the HORECA, retail segments and office is organized by Strauss Caffe Poland

The Endurance company deals with distribution of LAVAZZA vending machines, and Eden Springs distributes LAVAZZA BLUE - espresso machines and coffee capsules to offices and other institutional clients. LAVAZZA'a youngest partner in Poland is Saeco Polska, responsible for the distribution of LAVAZZA A MODO MIO - an innovative system for home use featuring an espresso machine and four blends of coffee in capsules. Sales figures in each of the segments have been on a steadily rising trend.

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AUTHENTICITALIANESPRESSO
The unmistakable aspect, intense aroma, and the rich, intense taste have made espresso one of the most globally recognised symbols for Italy.

The reason for this success is the creativity by which Italians transformed the coffee preparation process: a simple brew of powder and warm water became a true art form. In Italy coffee is not just a beverage, but a treat, a ritual, and above all a coffee preparation style in itself, exported, known, and very often copied throughout the world even by those who are not Italian.

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SAECO - THE IDEA AND THE PASSION
Saeco International Group is Europe's and world's leader in the manufacturing of espresso machines, both for home and professional use.

Today, Saeco has sixteen branches in Europe, the USA, Latin America, Australia and Asia, and uses sales networks in more than 60 countries worldwide. The reliability and diligence of Saeco International Group is strengthened by an extensive system of distribution, designed to guarantee wide availability of espresso machines and after-sales technical support.

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CONTACTS

LAVAZZA PUBLIC RELATIONS
Via Tollegno, 16
10154 Torino - Italy
Tel. +39/011.239.8731